Proportion London

‘From two to one’

Previously separate ventures: B&B and sporting, based in a family estate in Devon countryside, are now called Loyton, (after the name of the estate) offering a very traditional English countryside experience.

Brand Development

Inspired by Devon countryside, classic, reassuring brand with a modern twist required was developed. Colour palettes, rich in earthy tones, combined with a modern mix of typefaces created a look that feels both reassuring and intriguing.

Careful approach to offline and online design focused on delivering seamless experience through all touch-points.